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| Registros recuperados: 3.309 | |
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| Park, Cheol-Ho; Irwin, Scott H.. |
| This paper investigates the profitability of technical trading rules in US futures markets over the 1985-2004 period. To account for data snooping biases, we evaluate statistical significance of performance across technical trading rules using White's Bootstrap Reality Check test and Hansen's Superior Predictive Ability test. These methods directly quantify the effect of data snooping by testing the performance of the best rule in the context of the full universe of technical trading rules. Results show that the best rules generate statistically significant economic profits only for two of 17 futures contracts traded in the US. This evidence indicates that technical trading rules generally have not been profitable in US futures markets after correcting... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2005 |
URL: http://purl.umn.edu/19039 |
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| McKinnell, Cathy S.; Kahl, Kandice H.; Curtis, Charles E., Jr.. |
| Risk-efficient portfolios from a subset of marketing strategies were identified using Target-MOTAD. Portfolios were generated for Illinois, Arkansas, and South Carolina to determine whether regional price and yield characteristics affected the optimal marketing strategy selection during 1972-1985. The results support previous conclusions that the risk borne when following a combination of marketing strategies was less than the risk of any single marketing strategy examined. The results also show that the marketing strategies representing efficient risk-return combinations for a producer in one region were different from the efficient risk-return combinations for a producer in another region. Therefore, generic marketing advice would have produced results... |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1990 |
URL: http://purl.umn.edu/29909 |
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| Park, John L.; German, Gene A.. |
| In an effort to ease communication between packaged goods manufacturers and retailers, this study investigates food retailers' preferences concerning the various promotional programs used in their stores. Through the use of a mail survey, retail executives from supermarket companies shared their perceptions of 22 specific promotional programs regarding each program's use, effectiveness, and attractiveness for future support. According to retailers, clear and consistent promotional performers include targeted direct mail, shipper displays, in-store coupons, in-ad coupons, and in-store demos and sampling. It is noted, however, that the use and perceived effectiveness of these programs may not always seem consistent. For example, retailers felt that... |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 2000 |
URL: http://purl.umn.edu/27757 |
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| Ward, Clement E.. |
| Clear and continuing changes in the structure of the U.S. meatpacking industry have significantly increased economic concentration since the mid-1970s. Concentration levels are among the highest of any industry in the United States, and well above levels generally considered to elicit non-competitive behavior and result in adverse economic performance, thereby triggering antitrust investigations and subsequent regulatory actions. Many agricultural economists and others deem this development paradoxical. While several civil antitrust lawsuits have been filed against the largest meatpacking firms, there have been no major antitrust decisions against those firms and there have been no significant federal government antitrust cases brought against the largest... |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 2002 |
URL: http://purl.umn.edu/45696 |
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| Christy, Ralph D.. |
| The quality of agricultural price data has been a growing concern of producers, researchers, and government officials in recent years. The major work done on improving agricultural price data has, of course, taken place within the United States Department of Agriculture. These efforts have not only led to the identification of key problems and issues in price reporting but have also resulted in a deeper investigation into our data and information systems. While an information system theory as such has not been developed, significant contributions have been made in terms of insights gained into the issues, the definitions and the epistemological nature of data systems and information systems. This study will be done in the context of these insights... |
| Tipo: Thesis or Dissertation |
Palavras-chave: Crop Production/Industries; Marketing. |
| Ano: 1978 |
URL: http://purl.umn.edu/11202 |
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| Phillips, John. |
| This paper is primarily a plea for a reorientation of marketing research. It is demonstrated that the current concept of marketing is unsatisfactory from an analytical point of view and a reformulation in terms of information is put forward. Information-getting is shown to be a vital aspect of economic activity and one to which a considerable proportion of total resources must be devoted. It is maintained that marketing research should be directed towards this aspect. As a first step in this direction, a partial equilibrium model of information resource use is delineated. Finally, some specific implications of this approach for research are presented. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1968 |
URL: http://purl.umn.edu/9105 |
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| Galloway, Kristin; Bailey, DeeVon. |
| A second-price Vickrey-style auction is used to determine the willingness to pay (WTP) for credence attributes found in "cause" coffees. WTP estimates were then compared with actual market price information. The results indicate positive average bids for the cause coffees. However, premiums were found for fair-trade and shade-grown coffee in the actual price data and discounts for organic and sustainable coffee. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2005 |
URL: http://purl.umn.edu/19493 |
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| Mangaraj, Sandeep; Senauer, Benjamin. |
| Cluster analysis was used to conduct a segmentation analysis of U.S. supermarket shoppers. This study is based on the responses of a sample of 1,000 shoppers concerning the importance of 21 store characteristics in selecting their primary grocery store for the Food Marketing Institute's 2000 consumer trends survey. Stores must satisfy the attributes important to all consumers in order to be successful. In order of importance, the four top characteristics are a clean/neat store, high quality produce, high quality meats and courteous, friendly employees. The three key supermarket shopper segments identified are time-pressed convenience seekers, sophisticates, and middle Americans. In order to cater to a particular consumer niche, a store must better... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 2001 |
URL: http://purl.umn.edu/14328 |
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| Whan, R.B.; Richardson, Robert A.. |
| A simulated model of an auction market is developed showing the relationship between the variation in valuations, the price variation and the number of independent bidders in the market. Average prices paid in a market with two or three bidders are less than average valuations. Average prices are progressively greater than average valuations as the number of bidders increases beyond four. Some applications of this model in the Australian wool market are discussed. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1969 |
URL: http://purl.umn.edu/23005 |
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| Jones, Eugene; Batte, Marvin T.; Schnitkey, Gary D.. |
| Farm producers attempt to mitigate risk and uncertainty by utilizing accurate and reliable information. This research attempts to identify sources of information used by Ohio fruit producers and then determine which of these sources are best meeting their information needs. Results are based on a logit analysis of Ohio fruit producers and several factors are shown to influence producers' evaluation of the "adequacy" of their marketing information. Among these factors are age, business size, education, type of enterprise, and types of information sources. Reported findings have implications for marketing efficiency, particularly if producers' evaluation of information as adequate is positively related to its efficient use. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1990 |
URL: http://purl.umn.edu/30009 |
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| Brester, Gary W.; Marsh, John M.. |
| An annual dynamic model of the primary and derived levels of the U.S. beef industry was estimated by rational distributed lags. Geometric rational lags at the retail level were instrumental in establishing prices in the dressed meat trade and the slaughter and feeder levels. Polynomial rational lags characterized primary inventory supply, which, along with cattle and corn prices, determined the production of fed and nonfed beef. The results suggest that the short- and long-term market behavior in the beef industry is better understood when higher and lower order market interactions are taken into account. |
| Tipo: Journal Article |
Palavras-chave: Livestock Production/Industries; Marketing. |
| Ano: 1983 |
URL: http://purl.umn.edu/32485 |
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| Layman, B.D.. |
| This paper summarises the development, structure and data sources of the Western Australian World Wool Model. The model is a comparative static, partial equilibrium model of the world wool market. The technique used for the model is applied general equilibrium (AGE) modelling. Western Australia is separated from the rest of Australia as a production region. A key feature of the model is that raw wool is broken down into 9 different qualities, which determine the end use of the wool. The construction of a database containing these wool qualities is detailed. Potential uses for the model are outlined, and results are compared and contrasted with earlier structural models of the world wool market. Finally, advantages and disadvantages of the approach taken... |
| Tipo: Presentation |
Palavras-chave: Wool; Value chain modelling; Processing research.; Marketing. |
| Ano: 1999 |
URL: http://purl.umn.edu/123691 |
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| Girado, Luis Martin. |
| Argentina has a long tradition as a beef producer country. Cattle in particular, have played a major role in the traditional environment as a source of food, employment and savings. Many of the typical symbols of this country are found within an environment of ranches, cowboys, horses and cattle, called in Spanish: Estancias Gauchos, Caballos and Ganado. The cattle sector not only represents a source of food, employment and savings to many people in Argentina, but is also a social symbol which the Argentines are proud of and identify with. Cattle can be sold at the ranch or at any city market. The selling and buying operations are performed through open auctions. If the animal is sold for fattening, the price is set per head. When it is going to... |
| Tipo: Thesis or Dissertation |
Palavras-chave: Livestock Production/Industries; Marketing. |
| Ano: 1985 |
URL: http://purl.umn.edu/10986 |
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| Registros recuperados: 3.309 | |
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